'Venmo me' to make a difference
Expand Venmo’s services to allow users to donate money to non-profit organizations they care about.
Role & duration:
UX Designer on a team of three
2 week sprint
Users who donate to non-profits want a more transparent way to know that their money is being used effectively by the organization. Because the lack of trust in the non-profits, users don’t donate as much as they would like to.
We designed a MVP for Venmo that will gain the trust of donors by providing a transparent way to view the goals and values of the non-profits. This will strengthen the brand recognition and increase their user base as users share that they donated to their friends.
UNDERSTAND THE MARKET
We looked at Venmo:
We looked at the market:
then looked at donation trends :
UNDERSTAND THE USERS
From the interviews we used an affinity map to sort out the findings and spot out key trends
then we had to affinity Map .... Again
Through the research we discovered there are two main personas we are solving for:
The informed donor
The social donor
spends a lot of time researching non-profits
has strict exppections of the non-profits
wants to know her donation will make a difference
Motivated by people and relationships
Trusts his friends opinions
Comfortable with sharing on social media to spread awareness for the cause
blending business needs & users needs
IDEATE DESIGN SOLUTIONS
search was difficult to navigate and separate from friends
was not clear that they donated
didnt feel like they helped and didnt get the "good feeling" reward after donating
the raining coin animation had a vegas like feel and didn't feel like a donation.
two feeds were add to the charity page that would list in real time who had donated.
High fidelity & MVP in action
User wanted to feel like they made a donation and wanted the affermation that they did something nice.
User trust their friends judgement and wanted to see where the money would go to.
Transparency in your donation
Users are able to share the nonprofit Venmo page and share that you have made a donation.
Making donating Social