foodbank_placed.jpg

'Venmo me' to make a difference


 

The challenge:
Expand Venmo’s services to allow users to donate money to non-profit organizations they care about.

Role & duration:
UX Designer on a team of three

2 week sprint

thankyou@2x .gif

The problem:
Users who donate to non-profits want a more transparent way to know that their money is being used effectively by the organization. Because the lack of trust in the non-profits, users don’t donate as much as they would like to. 

Our soultion:
We designed a MVP for Venmo that will gain the trust of donors by providing a transparent way to view the goals and values of the non-profits. This will strengthen the brand recognition and increase their user base as users share that they donated to their friends. 


 

UNDERSTAND THE MARKET

We looked at Venmo:

off research we were able to created a business model for Venmo to understand how they intend to make money. 

We looked at the market:

Did a competitive research to understand the strength and weakness of relative companies 

then looked at donation trends :

did researched on donation trends to understand the value of adding a donation feature to the app. 



UNDERSTAND THE USERS

 
interviews.jpg
 

From the interviews we used an affinity map to sort out the findings and spot out key trends

 
 

then we had to affinity Map .... Again

 

Through the research we discovered there are two main personas we are solving for: 

The informed donor

The social donor

  • spends a lot of time researching non-profits

  • has strict exppections of the non-profits 

  • wants to know her donation will make a difference 

  • Motivated by people and relationships

  • Trusts his friends opinions

  • Comfortable with sharing on social media to spread awareness for the cause


blending business needs & users needs

venmo and users.jpg

IDEATE DESIGN SOLUTIONS 


 

TEST

 
 

Paper Prototype

6 Users

 

  • search was difficult to navigate and separate from friends 

  • was not clear that they donated 

  • didnt feel like they helped and didnt get the "good feeling" reward after donating 

 

Mid-Fidelity Wireframes

6 users

  • the raining coin animation had a vegas like feel and didn't feel like a donation.

  • two feeds were add to the charity page that would list in real time who had donated. 

 

High fidelity & MVP in action

User wanted to feel like they made a donation and wanted the affermation that they did something nice. 
 

Reward w/
interactive design

User trust their friends judgement and wanted to see where the money would go to. 

 

Transparency in your donation

Users are able to share the nonprofit Venmo page and share that you have made a donation.

 

Making donating Social

 
 

Results

 

In the future I would  spend more time creating the discussion guide. The first time around the questions were focus too much about Venmo and not enough about why users donated. It wasnt till the secound set of interviews, that we were able to really understand the users and come up with a great MVP. Investing a little more time in the beginning will pay off in the end. 

.

From paper to high fidelity on one of the key screens